WE BUiLD & GROW DRINKS & HOSPITALITY BRANDS.
TURnING BUSINESS AMBITION INTO BRAND, MARKETING & COMMERCIAL ACTION.
WHAT ARE YOU TRYING TO MAKE HAPPEN?
Build something new?
Get something moving?
FIGURE OUT WHAT’S NEXT?
WHAT WE DO
ASSESS.
BUSINESS. BRAND. OPPORTUNITY.
Understand where you are, where the opportunity lies and what needs to change to make it happen.
BUILD.
Brands. Products. Experiences.
From positioning to portfolio, innovation and new concepts. Turning opportunities into something real.
GROW.
CONNECT.
People. Partners. Expertise.
Bringing together the right people, partners, specialist expertise to make it happen.
BRANDS × HOSPITALITY
Building and growing brands across hotels, bars, restaurants, clubs, travel & culture - creating partnerships where it makes sense.
PARTNERSHIPS & EXPERIENCES
Creating collaborations and experiences that make sense for the brand the business and the people experiencing them.
FRACTIONAL LEADERSHIP
Senior brand and commercial leadership when you need the experience, but not necessarily the full-time hire.
Markets. Customers. Revenue.
Understanding where growth can come from, making choices and building marketing & commercial plans that deliver.
BRAND & BUSINESS STRATEGY
Where are we going, why does it matter and what are we going to do about it?
COMMERCIAL GROWTH
Categories, customers, channels, pricing and plans that turn ambition into revenue.
PORTFOLIO & INNOVATION
What to launch. What to back. What to stop. And how it all fits together.
GO-TO-MARKET
New markets, routes-to-market, channels, distribution and launch plans.
THE
We don’t pretend to be experts at everything. We know people who are.
Every opportunity needs something different. We bring together trusted specialists with the right expertise for the job - giving you the talent you need, without the overheads.
SENIOR THINKING. SPECIALIST EXPERTISE. CuRATED FOR THE JOB.
THE WORK
GREY GOOSE
Returning an icon to growth.
BRAND STRATEGY. INNOVATION. COMMERCIAL EXECUTION.
EARL GILES
Building the brand and growing the business.
STRATEGY / COMMERCIAL / HOSPITALITY
CASAMIGOS
Building a national advocacy and experiential platform across the US.
ADVOCACY / EXPERIENTIAL / FIELD MARKETING / CULTURE
LITTLE RIVER
From distillery to destination. Launching a new Miami destination.
BRAND / COMMERCIAL / HOSPITALITY / GO TO MARKET
TEQUILA CAZADORES
Growing tequila through culture and commercial execution.
BRAND STRATEGY / CULTURE / ADVOCACY / COMMERCIAL GROWTH
ABOUT
BUILT AROUND DRINKS, HOSPITALITY & THE PEOPLE WHO MAKE THEM HAPPEN.
Pete Macfarlane created Mac&Co. after nearly two decades building drinks brands and businesses — from global companies to founder-led businesses and emerging ventures.
Along the way, he built a network of brilliant people across brand, commercial, hospitality, design, digital, production, sales and culture.
Mac&Co. brings that experience together to help drinks and hospitality businesses figure out what’s next — and make it happen.
We assess the opportunity, bring together the right expertise and get moving.
PETE MACFARLANE
Founder.
WHY A DRAGONFLY?
Good question.
They’ve been around for over 300 million years. They’re remarkably adaptable, can move in every direction and have an extraordinary field of vision.
Seemed about right.
